Fiat Takes Premium Route with New Fullback Pickup Truck

The Fiat Fullback Cross.

The Fiat Fullback Cross.

The Fiat Fullback range has been expanded due to the addition of the higher-specification Fullback Cross, a pickup truck that should appeal to a wider target demographic both in the commercial and consumer market segments.

The Exterior

Commercial Fleet reports that the Fullback Cross is most notable for its addition of a wide array of aesthetic updates, both inside and out. From beefier steps on the side of the vehicle to classy black design features on the grille, it should appeal to those who are conscious of how their LCV looks as well as how it operates on a practical level.

The cargo area has been adjusted thanks to the addition of a black finish, with the manufacturer’s logo emblazoned on the surface to add that extra brand impact. And while it may not be anywhere near as luxurious as the planned X-Class pickup from Mercedes-Benz, Fiat’s effort is clearly an attempt to ensure that its pickup can compete with similar machines from Ford, VW and Renault.

The engine available on the Fullback Cross is the same as the power plant found on its standard stable mate, meaning it offers 430Nm of torque and can be combined with either a manual or automatic gearbox. It is compliant with the latest emissions standards and should offer efficient performance both on the motorway and off-road.

A whole host of safety features are included as standard on this model, with a lane-departure warning system helping to keep drivers alert on motorway journeys. It also has a trailer stability assist function, which is great for reducing the likelihood of issues occurring while towing heavy loads.

Seven airbags are arrayed throughout the cab that will deploy if an impact occurs, while cruise control is integrated on all models for added convenience, although it is not an adaptive system.

The Interior

On the inside, Fiat has added leather upholstery throughout, along with climate control to make it a comfortable and attractive place to spend some time. The infotainment system features a seven-inch display and sat nav capabilities, along with Bluetooth and USB connectivity.

There is even a rear-facing camera to make parking and manoeuvring in tight spaces much easier, so using the Fullback Cross on crowded work sites and city streets will be equally easy.

The off-road potential of the Fullback is still intact from its standard variant, thanks largely to the fact that it shares the same underpinnings as the tried and tested Mitsubishi L200 pickup truck. Coping with rough terrain and slippery surfaces should be fairly simple as a result, while reliability is also anticipated to be excellent.

The Fullback Cross is set to launch in the UK in the middle of the year, and Fiat has yet to confirm its pricing plans in the UK, but it should be more expensive than the base models because of all the extra features included. As the pickup market continues to grow, buying used trucks is also becoming easier and more affordable.

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