Vauxhall Touts Success of Vivaro Tour Project

The Vivaro van used in this project has covered more than 100,000 miles since it first hit the road.

The Vivaro van used in this project has covered more than 100,000 miles since it first hit the road.

The humble panel van has been an invaluable asset for budding musicians across the UK for decades. And last year Vauxhall started the Vivaro on Tour initiative in order to provide emerging bands with access to a modern van free of charge to help them travel between gigs.

Almost 12 months after this scheme got under way, the manufacturer has confirmed that it has helped to save the groups which benefited from the use of a Vivaro an estimated £30,000 which they would otherwise have been forced to spend on van hire, according to Drowned in Sound.

The costs of actually getting to venues can be prohibitive, especially when bands are in the early stages of their development and they cannot guarantee that their fee from the venue will be enough to cover the expense of travel, let alone allowing them to earn any cash on top. So by giving free use of a Vivaro van to a number of smaller touring acts, Vauxhall has been able to ease the burden and help groups get off the ground.

Helping Home-Grown Talent

Operated in conjunction with Independent Venue Week, the Vivaro on Tour project also placed an emphasis on the fact that these vans are also built in the UK, helping to establish similarities between this industry and the home-grown music scene which is still so important to the culture of the country as a whole.

The Vivaro van used in this project has covered more than 100,000 miles since it first hit the road, decked out with decals celebrating the live music experience. And it was not just ferrying band members to and from gigs but also coping with large amounts of heavy equipment required to facilitate a typical performance.

After a year on the road, Vauxhall confirmed that the Vivaro had received a complete service so that it is ready to hit the tarmac all over again in 2017. Furthermore, it has added another Vivaro to the project, meaning that even more bands should be able to benefit from this intriguing opportunity.

Initiative Could be Rolled out Further in the Future

As well as drumming up some positive publicity, this initiative is also likely to create a number of loyal Vauxhall customers amongst those bands which benefit from it. Bands are able to apply to use one of these vans this year, and if it continues to be a success, then it may be rolled out even further in the future.

The current Vivaro range includes standard panel vans as well as crew cab models with many cutting-edge features available on board. Even the base models come with Bluetooth connectivity and a USB port to help with synching media and charging while on the road, which is useful not only for musicians but also for commercial operators of all kinds.

While small bands may traditionally have toured in old vans, the wealth of quality used vans on the market at affordable prices means that even those who do not make use of the Vivaro on Tour scheme still have the opportunity to make their musical dreams come true without breaking the bank.

Categories: Vauxhall /

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